Two-Stage Audience Expansion for Financial Targeting in Marketing.
Zhining LiuXiao-Fan NiuChenyi ZhuangYize TanYixiang MuJinjie GuGuannan ZhangPublished in: CIKM (2020)
Keyphrases
- advertising campaigns
- online advertising
- financial services
- decision making
- display advertising
- stock market
- behavioral targeting
- data mining
- website
- banking industry
- fraud detection
- search advertising
- direct marketing
- data sets
- machine learning
- target audience
- genetic algorithm
- artificial intelligence
- portfolio optimization
- user behavior
- marketing strategies
- financial data
- predictive modeling
- financial markets
- stock price
- social media