SME Myths: If We Put Up a Website Customers Will Come to Us - Why Usability Is Important.
John BentleyAnnemieke CraigJulie FisherRodney TurnerPublished in: Bled eConference (2005)
Keyphrases
- website
- potential customers
- usability evaluation
- website design
- marketing strategies
- usability issues
- online stores
- web design
- web pages
- customer behavior
- user satisfaction
- customer relationship management
- web users
- interface design
- web content
- service providers
- customer requirements
- customer preferences
- neural network
- usability problems
- customer service
- conceptual framework
- user experience
- scheduling problem
- data mining