The Effects of Perceived Marketing Ethics and Trust of B2C Dealers on Online Consumers' Intention of Word-of-Mouth: An Exploratory Research.
Zhenquan ShaQinhu JiPenghui WuPublished in: ICEE (2010)
Keyphrases
- online consumer
- behavioral intention
- internet shopping
- perceived risk
- perceived usefulness
- consumer behavior
- consumer trust
- negative impact
- website
- online retailers
- service quality
- purchase intention
- online shopping
- website design
- high tech
- social media
- marketing campaigns
- factors influencing
- technology acceptance model
- online environment
- factors that affect
- user satisfaction
- marketing strategies
- attitudes toward
- online stores
- online markets
- consumer reviews
- decision making
- online learning
- electronic commerce
- structural equation modeling
- theoretical and practical implications
- data mining
- theory of planned behavior
- factors affecting
- group buying
- positive effects
- personality traits
- empirically tested
- individual level
- product quality
- computer self efficacy
- virtual communities
- user acceptance
- technology adoption