Effects of Ad Placement and Type on Consumer Responses to Podcast Ads.

Eric A. Ritter Chang-Hoan Cho

Published in: Cyberpsychology Behav. Soc. Netw. (2009)

Keyphrases

search advertising
targeted advertising
display advertising
data sets
information retrieval
sponsored search
click prediction
information systems
electronic commerce
contextual advertising
behavioral targeting
databases
artificial intelligence
case study
keywords
advertising campaigns