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User Narratives in Experience Design for a B2B Customer Journey Mapping.
Thomas Ludwig
Xiaoyu Wang
Christoph Kotthaus
Simon Harhues
Volkmar Pipek
Published in:
Mensch & Computer (2017)
Keyphrases
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user experience
user interface
electronic commerce
case study
user interaction
database
knowledge based systems
building blocks
computer aided
collaborative filtering
user preferences
engineering design
customer satisfaction
user centered