Multinational web uses and gratifications: Measuring the social impact of online community participation across national boundaries.
Patricia Grace-FarfagliaAd DekkersBinod SundararajanLois PetersSung-Hee ParkPublished in: Electron. Commer. Res. (2006)
Keyphrases
- online communities
- social networks
- content analysis
- social networking
- social media
- social influence
- virtual communities
- social communities
- online learning communities
- interaction analysis
- information diffusion
- online social
- website
- social web
- community members
- social activities
- social networking services
- web pages
- online social networks
- social interaction
- reinforcement learning
- content creation