Discovering Internet Marketing Intelligence through Online Analytical Web Usage Mining.
Alex G. BüchnerMaurice D. MulvennaPublished in: SIGMOD Rec. (1998)
Keyphrases
- web usage mining
- internet marketing
- website
- application of data mining
- web mining
- web logs
- web log data
- web personalization
- web usage data
- user sessions
- user behavior
- web users
- usage patterns
- web server
- usage data
- online advertising
- web usage
- web access logs
- log files
- web data
- internet advertising
- search engine optimization
- web pages
- data mining techniques
- cross cultural
- pattern discovery
- traversal patterns
- web structure mining
- web content
- intelligent systems
- search engine marketing
- web applications
- machine learning