Viral Marketing for Public Health Campaigns in Social Networks.
Xiaofeng WangWei ZhuoQianyi ZhanYuan LiuPublished in: J. Medical Imaging Health Informatics (2021)
Keyphrases
- public health
- viral marketing
- social networks
- social media
- influence maximization
- online social networks
- information diffusion
- marketing campaigns
- diffusion models
- national security
- social influence
- influence propagation
- policy makers
- social relationships
- social network analysis
- social interaction
- infectious disease
- information systems
- user generated content
- link prediction
- greedy algorithm
- complex networks
- severe acute respiratory syndrome
- information flow
- search engine
- network structure
- intelligence gathering