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Smart, useful, scary, creepy: perceptions of online behavioral advertising.

Blase UrPedro Giovanni LeonLorrie Faith CranorRichard ShayYang Wang
Published in: SOUPS (2012)
Keyphrases
  • online advertising
  • online learning
  • real time
  • internet advertising
  • shopping behavior
  • data sets
  • social networks
  • attitudes toward
  • human behavior
  • positive feedback
  • contextual advertising