Empowering users to control ads and its effects on website stickiness.
Dominick WernerMartin AdamAlexander BenlianPublished in: Electron. Mark. (2022)
Keyphrases
- website
- website design
- internet users
- control system
- social media
- web pages
- positive effects
- information sources
- web content
- control method
- user interface
- end users
- neural network
- recommender systems
- web information
- web navigation
- targeted advertising
- user interaction
- information seeking
- optimal control
- digital libraries
- novice users
- keywords
- business owners