Weak Ties: A Subtle Role in the Information Diffusion of Online Social Networks
Jichang ZhaoJunjie WuKe XuPublished in: CoRR (2010)
Keyphrases
- online social networks
- information diffusion
- social networks
- tie strength
- viral marketing
- network structure
- social media
- diffusion models
- online communities
- diffusion model
- social networking
- influence maximization
- online social
- social network analysis
- social relationships
- social interaction
- social roles
- heterogeneous social networks
- complex networks
- diffusion process
- community detection
- social graphs
- information flow
- social relations
- user activity
- link prediction
- user behavior
- network analysis
- social ties
- communication networks
- community structure
- malicious activities
- multiscale