The priority factor model for customer relationship management system success.

Tae Hyup Roh Cheol Kyung Ahn Ingoo Han

Published in: Expert Syst. Appl. (2005)

Keyphrases

management system
decision support system
electronic commerce
database management systems
transactional data
learning algorithm
credit card
customer satisfaction
neural network
information retrieval
information systems
customer service
structural equation modeling
success factors
marketing campaigns