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Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS.

Dimitris DrossosGeorge M. Giaglis
Published in: Panhellenic Conference on Informatics (2005)
Keyphrases
  • factors that influence
  • mobile advertising
  • email
  • internet commerce
  • genetic algorithm
  • mobile phone
  • real time
  • web pages
  • website
  • case study
  • technology adoption