Brand Equity Effects on Bidding Strategies in an Online Environment: Evidence from eBay Coin Auctions.
Carl S. BozmanMatthew Q. McPhersonDaniel FriesnerChing-I TengPublished in: Int. J. E Bus. Res. (2014)
Keyphrases
- bidding strategies
- online environment
- online auctions
- empirical data
- multi unit
- resource allocation
- test bed
- online course
- auction mechanisms
- electricity markets
- electronic commerce
- combinatorial auctions
- sealed bid auctions
- double auction
- budget constraints
- artificial intelligence
- sealed bid
- sponsored search auctions
- continuous double auctions