Socially Nudged: A Quasi-Experimental Study of Friends' Social Influence in Online Product Ratings.
Chong (Alex) WangXiaoquan (Michael) ZhangIl-Horn HannPublished in: Inf. Syst. Res. (2018)
Keyphrases
- experimental study
- social influence
- social interaction
- online communities
- user preferences
- online social
- social networks
- user based collaborative filtering
- product reviews
- social psychology
- collaborative filtering
- viral marketing
- social relationships
- online reviews
- network structure
- online learning
- user ratings
- social relations
- experimental evaluation
- synthetic datasets
- product quality
- social intelligence
- product recommendation
- recommender systems
- network effects
- multi agent
- information systems
- social networking
- influence propagation
- purchase intention