Internal marketing strategies in United Arab Emirates higher education.
Dilnaz MuneebShehnaz TehseenMuslim AminFatima KaderKhawaja Fawad LatifPublished in: J. Enterp. Inf. Manag. (2021)
Keyphrases
- higher education
- marketing strategies
- distance learning
- learning technologies
- e learning
- online learning
- mobile learning
- customer satisfaction
- learning in higher education
- learning management systems
- blended learning
- life cycle
- customer relationship management
- open university
- tertiary education
- support systems
- vocational education
- corporate training
- search engine optimization
- higher education institutions
- instructional strategies
- databases
- data mining applications
- real world