Cultural Differences between Taiwanese and German Web User - Challenges for Intercultural User Testing.
Anna Karen SchmitzThomas MandlChrista Womser-HackerPublished in: ICEIS (5) (2008)
Keyphrases
- web users
- cultural differences
- user interaction
- website
- user access
- cross cultural
- web server
- navigational behavior
- web mining
- log files
- access patterns
- user sessions
- user interface
- usage data
- navigational patterns
- desired information
- user preferences
- web sessions
- recommender systems
- web personalization
- web usage data
- web logs
- e learning
- user profiles
- learning styles
- multimedia