Optimizing Product Launches in the Presence of Strategic Consumers.
Ilan LobelJigar PatelGustavo J. VulcanoJiawei ZhangPublished in: Manag. Sci. (2016)
Keyphrases
- competitive environment
- product information
- consumer behavior
- decision making
- case study
- life cycle
- internet shopping
- comparison shopping
- product quality
- shopping behavior
- consumer reviews
- online shopping
- neural network
- pricing strategies
- real time
- information goods
- production planning
- information systems
- information retrieval