Unveiling the impact of employee-customer familiarity on customer purchase intentions: an empirical investigation within the realm of web-based date analytics.
Bingfeng LiXiaoting XieShuang QiaoShilei TanPublished in: World Wide Web (WWW) (2024)
Keyphrases
- electronic commerce
- purchase behavior
- marketing strategies
- potential customers
- customer service
- customer satisfaction
- databases
- business intelligence
- case study
- customer behavior
- customer knowledge
- call center
- product information
- consumer behavior
- data sets
- customer relationship management
- churn prediction
- information systems