Understanding social media users' unfollow intentions: take WeChat subscriptions as an example.
Ge ZhangLiang MaXin ZhangXiaoyan DingYi Ping YangPublished in: Online Inf. Rev. (2019)
Keyphrases
- social media
- user participation
- user generated content
- social context
- social media platforms
- social networking sites
- user generated
- social media data
- user specific
- online social media
- social web
- user interaction
- recommender systems
- user interface
- information overload
- mental states
- user behavior
- collaborative filtering
- social media sites
- digital libraries
- web services
- metadata
- social networks