Privacy-Preserving Mobile Advertising Using ElGamal Encryption and Private Proximity Testing.
Sanjaikanth E. Vadakkethil Somanathan PillaiWen-Chen HuPublished in: ACM Southeast Regional Conference (2024)
Keyphrases
- privacy preserving
- mobile advertising
- privacy preserving data mining
- vertically partitioned data
- private data
- privacy preservation
- sensitive information
- multi party
- private information
- privacy guarantees
- privacy issues
- privacy sensitive
- homomorphic encryption
- differential privacy
- record linkage
- privacy protection
- preserving privacy
- internet advertising
- horizontally partitioned data
- scalar product
- information retrieval
- data publishing
- ciphertext
- sensitive data
- partitioned data
- horizontally partitioned