Customer Segmentation Using Satisfaction DemandingAnalysis.
Wei-Shing ChenWei-Shung ChangPublished in: Int. J. Electron. Bus. Manag. (2004)
Keyphrases
- customer segmentation
- data mining methods
- customer behavior
- data mining
- clustering analysis
- association rule mining
- customer data
- customer relationship management
- customer satisfaction
- user satisfaction
- machine learning
- service quality
- decision trees
- response time
- sponsored search
- behavior patterns
- data analysis
- website