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Study on the Influencing Factors of Mobile Users' Impulse Purchase Behavior in a Large Online Promotion Activity.

Qihua LiuFuguo Zhang
Published in: J. Electron. Commer. Organ. (2019)
Keyphrases
  • influencing factors
  • mobile users
  • purchase behavior
  • real time
  • data sets
  • online learning
  • mobile computing
  • mobile environments