Examining knowledge contribution in firm- versus consumer-hosted virtual brand community.
Junyun LiaoXuebing DongYulang GuoPublished in: Electron. Commer. Res. Appl. (2020)
Keyphrases
- knowledge communities
- knowledge sharing
- domain knowledge
- artificial intelligence
- knowledge representation
- knowledge acquisition
- expert systems
- virtual environment
- case study
- knowledge management
- data mining techniques
- information systems
- information technology
- share knowledge
- knowledge creation
- knowledge transfer
- knowledge base
- augmented reality
- background knowledge
- virtual reality
- domain experts
- business processes
- website