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How oppositional loyalties resulting from producer-user collaborations reduce new product entry: Examples of online games.

Shu-Yu Yeh
Published in: Comput. Hum. Behav. (2012)
Keyphrases
  • online game
  • user interface
  • online gaming
  • user interaction
  • end users
  • educational games
  • statistically significant
  • game playing