The effect of risk tolerance in mobile game supply chain pricing and effort decisions.
Benyong HuChao MengPublished in: J. Oper. Res. Soc. (2021)
Keyphrases
- supply chain
- decision making
- mobile games
- uncertain demand
- supply chain management
- pricing schemes
- bullwhip effect
- inventory control
- quantity discount
- inventory management
- cost savings
- lead time
- decision makers
- pricing model
- service level
- pricing mechanism
- pricing strategies
- dynamic pricing
- risk management
- inventory policy
- mobile phone
- handheld devices
- supplier selection
- mobile devices
- learning scenarios
- demand uncertainty
- revenue sharing