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Optimal Delivery with Budget Constraint in E-Commerce Advertising.
Chao Wei
Weiru Zhang
Shengjie Sun
Fei Li
Xiaonan Meng
Yi Hu
Kuang-chih Lee
Hao Wang
Published in:
ORSUM@RecSys (2019)
Keyphrases
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budget constraints
display advertising
quasi linear
capacity allocation
sponsored search
opportunity cost
electronic commerce
optimal solution
online advertising
dynamic programming
consumer behavior