Does nationality affect eWOM? Factors affecting customer satisfaction and eWOM in Indonesian Online Clothing Brands.
Serhan DemirciAhmad Muzakki BinamakMuhammad Rafli Dwi PradanaAchmad Akbar HidayatullohTe-Yu PengAu Due TangPublished in: IRI (2022)
Keyphrases
- factors affecting
- customer satisfaction
- electronic word of mouth
- online shopping
- purchase intention
- service quality
- information quality
- factors influencing
- key factors
- marketing strategies
- customer service
- core competence
- online learning
- user satisfaction
- perceived usefulness
- customer reviews
- human body
- online reviews
- customer loyalty
- real time
- website design
- customer retention
- product design
- positive or negative
- internet banking
- electronic commerce
- user interface
- information systems