Empower Social Influence by Linking the Social Opinion to Social Network.
Yi-Ling LinShu-Ping TsaiPublished in: PACIS (2017)
Keyphrases
- social influence
- social networks
- social interaction
- viral marketing
- social relationships
- social psychology
- social relations
- online communities
- network structure
- online social
- social network data
- social graph
- social systems
- influence maximization
- social network analysis
- influence propagation
- social influences
- technology adoption
- user preferences
- online social networks
- social behavior
- social media
- technology acceptance
- social networking
- social context
- information diffusion
- social activities
- power law distribution
- personal information
- sentiment analysis
- social ties
- complex networks