Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition.
Mercedes Esteban-BravoJose M. Vidal-SanzGökhan YildirimPublished in: Mark. Sci. (2014)
Keyphrases
- direct marketing
- stochastic dynamic programming
- marketing strategies
- approximate dynamic programming
- data mining applications
- data mining
- influence diagrams
- database marketing
- experimental design
- continuous state
- database technology
- data processing
- linear program
- reinforcement learning
- dynamic programming
- machine learning
- data mining methods
- data warehousing
- life cycle
- decision problems
- robot navigation
- support systems
- customer satisfaction
- average cost
- active learning
- data analysis