Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook.
Manel HamoudaPublished in: J. Enterp. Inf. Manag. (2018)
Keyphrases
- social media
- consumer behavior
- social media platforms
- social networks
- search advertising
- online advertising
- social networking
- viral marketing
- user generated content
- online marketing
- social networking sites
- user participation
- decision making
- shopping behavior
- social connections
- online social
- online consumer
- marketing campaigns
- stake holders
- crisis management
- data mining
- sponsored search
- social relationships
- online social networks
- internet advertising
- social interaction
- mobile advertising
- social networking websites
- assisted learning
- search engine