Keyword length and matching options as indicators of search intent in sponsored search.
Kutlwano K. K. M. RamaboaPeter FishPublished in: Inf. Process. Manag. (2018)
Keyphrases
- search queries
- search behavior
- search engine
- sponsored search
- search strategies
- keyword search
- search algorithm
- keywords
- sponsored search auctions
- click prediction
- search methods
- web search
- search space
- search strategy
- online advertising
- search result
- search sessions
- user clicks
- co occurrence
- search tasks
- query processing
- click through rate
- website