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Improving customer decisions in web-based e-commerce through guerrilla modding.
Simon Mayer
Klaus L. Fuchs
Dominic Brügger
Jie Lian
Andrei Ciortea
Published in:
Nat. Mach. Intell. (2021)
Keyphrases
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electronic commerce
decision making
decision makers
multimedia
customer relationship management
case study
attitudes toward
business models
product information
customer satisfaction
customer base
artificial intelligence
business transactions
call center
software design
decision process
information systems