The Business Value of Consumer Participation through Social Media.
Miia KosonenHanna-Kaisa EllonenPublished in: Int. J. Interact. Commun. Syst. Technol. (2012)
Keyphrases
- social media
- user participation
- online communities
- social activities
- online consumer
- social networking
- empirical evidence
- user generated content
- business intelligence
- social media platforms
- social media data
- social networks
- online social networks
- process oriented
- social interaction
- crisis management
- electronic commerce
- qa clef
- purchase behavior
- big data
- real world events