Budget Allocation for Maximizing Viral Advertising in Social Networks.
Bolei ZhangZhuzhong QianWenzhong LiBin TangSanglu LuXiaoming FuPublished in: J. Comput. Sci. Technol. (2016)
Keyphrases
- social networks
- viral marketing
- social network analysis
- community detection
- online social networks
- online advertising
- social media
- social interaction
- information diffusion
- social networking
- link prediction
- hepatitis c virus
- database
- information flow
- social influence
- network structure
- influence propagation
- immune response
- search engine
- community structure
- complex networks
- bayesian networks
- sponsored search
- social computing
- case study
- opinion leaders