Interpretable machine learning-based approach for customer segmentation for new product development from online product reviews.
Junegak JoungHarrison M. KimPublished in: Int. J. Inf. Manag. (2023)
Keyphrases
- online product reviews
- machine learning
- customer segmentation
- data mining
- sentiment classification
- opinion mining
- data mining methods
- customer reviews
- customer behavior
- text classification
- clustering analysis
- decision trees
- association rule mining
- customer relationship management
- natural language processing
- historical data
- sponsored search
- association rules
- feature selection
- website
- active learning
- search engine
- unsupervised learning
- support vector machine