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Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions.
Scott McCoy
Andrea Everard
Dennis F. Galletta
Gregory D. Moody
Published in:
Inf. Manag. (2017)
Keyphrases
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website
web pages
web usage mining
gender differences
web content
attitudes toward
mental attitudes
website design
precision and recall
web users
high precision
web navigation
contextual advertising
mental states
internet users
formal semantics
bdi agents
learning environment
intention recognition
keywords