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Connective-Collective Action on Social Media: Moderated Mediation of Cognitive Elaboration and Perceived Source Credibility on Personalness of Source.

Elmie NekmatKarla K. GowerShuhua ZhouMiriam J. Metzger
Published in: Commun. Res. (2019)
Keyphrases
  • social media
  • genetic algorithm
  • social networks
  • artificial intelligence
  • information systems
  • social interaction
  • user generated content
  • social context