Social Influence Effect on Consumers' Intention to Adopt Mobile Banking Services.
Emílio José Montero Arruda-FilhoAline Cristina Lobo NogueiraEveraldo Marcelo Souza da CostaPublished in: Inf. Syst. Manag. (2022)
Keyphrases
- social influence
- behavioral intention
- social networks
- social interaction
- internet usage
- technology acceptance
- subjective norm
- social relationships
- banking services
- online communities
- network structure
- driving forces
- mobile devices
- m learning
- technology adoption
- negative impact
- information technology
- mobile applications
- perceived risk
- mobile learning