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Customer pre-adoption choice behavior for M-PESA mobile financial services: Extending the theory of consumption values.
Newman O. Omigie
Hangjung Zo
Jae Jeung Rho
Andrew P. Ciganek
Published in:
Ind. Manag. Data Syst. (2017)
Keyphrases
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banking services
financial services
driving forces
saudi arabia
mobile phone
mobile technologies
competitive advantage
information systems
mobile devices
e government
web services
data warehouse
electronic commerce