Influence of individual characteristics, perceived usefulness and ease of use on mobile entertainment adoption.
Lai-Ying LeongKeng-Boon OoiAlain Yee-Loong ChongBinshan LinPublished in: Int. J. Mob. Commun. (2011)
Keyphrases
- perceived usefulness
- factors affecting
- perceived risk
- factors that affect
- technology adoption
- attitudes toward
- user satisfaction
- questionnaire survey
- user acceptance
- behavioral intention
- individual level
- factors influencing
- university students
- structural equation modeling
- information quality
- positive effects
- social influence
- statistically significant
- mobile games
- mobile learning
- mobile phone
- mobile devices
- technology acceptance
- mobile services
- technology acceptance model
- multimedia
- factors that influence
- computer self efficacy
- contextual factors
- information systems
- e government
- learning process
- metadata