Predicting University Students' Adoption of Mobile News Applications: The Role of Perceived Hedonic Value and News Motivation.
Amit MittalArun AggarwalRuchi MittalPublished in: Int. J. E Serv. Mob. Appl. (2020)
Keyphrases
- university students
- perceived usefulness
- mobile learning
- news articles
- questionnaire survey
- mobile devices
- structural equation modeling
- user acceptance
- positive attitude
- mobile phone
- social media
- technology adoption
- m learning
- keywords
- news stories
- factors that affect
- learning outcomes
- e learning
- factors affecting
- mobile technologies
- learning experience
- context aware
- learning activities
- gender differences
- technology acceptance model