The Influence of Price dispersion on Purchase Intention in Chinese Online C2C Market: a Trust Perspective.
Kewen WuJulita VassilevaYuxiang ZhaoQinghua ZhuJie FangPublished in: PACIS (2014)
Keyphrases
- purchase intention
- online shopping
- online markets
- product quality
- online stores
- virtual communities
- survey data
- search costs
- customer satisfaction
- service quality
- website
- information systems
- electronic markets
- electronic word of mouth
- real time
- structural equation modeling
- electronic commerce
- online communities
- social networks