Dynamic Optimal Budget Allocation for Integrated Marketing Considering Persistence.

Shizhong Ai Rong Du Qiying Hu

Published in: Int. J. Inf. Technol. Decis. Mak. (2010)

Keyphrases

dynamic programming
dynamic environments
social media
decision making
optimal solution
worst case
optimal design
dynamically changing
real time
data mining
information retrieval
artificial intelligence
data structure
long term
closed form