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Social media and customer behavior analytics for personalized customer engagements.
Stephen J. Buckley
Markus Ettl
Prateek Jain
Ronny Luss
Marek Petrik
Rajesh Kumar Ravi
Chitra Venkatramani
Published in:
IBM J. Res. Dev. (2014)
Keyphrases
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customer behavior
social media
big data
customer service
customer data
behavior patterns
customer segmentation
historical data
public opinion
transactional data
e learning
log files
customer base
social networks
user profiles
web logs
data warehouse
information extraction