Preference Measurement with Conjoint Analysis and AHP: An Empirical Comparison.
Roland HelmLaura MantheyArmin SchollMichael SteinerPublished in: OR (2002)
Keyphrases
- multi attribute
- pairwise comparison
- multi criteria
- multiple criteria
- group decision making
- decision makers
- user preferences
- evaluation method
- decision making
- utility function
- analytic hierarchy process
- evaluation model
- data envelopment analysis
- preference elicitation
- individual preferences
- ahp method
- data sets
- analytical hierarchy process
- qualitative preferences
- core competence
- preference relations