Relationship marketing orientation in healthcare organisations with the AHP. Internal and external customer perspective.
Yusuf ErsoyAli TehciPublished in: Oper. Res. Decis. (2023)
Keyphrases
- internal and external
- customer relationship management
- customer behavior
- marketing strategies
- customer service
- potential customers
- direct marketing
- consumer behavior
- purchase behavior
- customer segmentation
- data mining
- decision making
- database marketing
- marketing campaigns
- information systems
- group decision making
- customer satisfaction
- information technology
- website
- viewpoint
- customer data
- evaluation method
- south africa
- analytical hierarchy process
- electronic commerce
- competitive advantage
- knowledge management
- multi criteria
- position and orientation
- customer retention
- online shopping
- biomedical informatics
- logistics industry
- market competition
- long term
- social media
- customer support
- transactional data
- service quality
- business environment
- high tech