Fans with Benefits - Posting User-Generated Content on Brand-Owned Social Media Channels.
Jawin SchellChristopher ZerresPublished in: HCI (26) (2022)
Keyphrases
- user generated content
- social media
- social media streams
- user generated
- brand image
- user comments
- social networks
- social networking
- social media content
- recommender systems
- multi channel
- social media data
- social web
- online forums
- user contributed
- social media platforms
- customer reviews
- online social
- social networking sites
- communication channels
- search engine
- blog posts
- social media sites
- machine learning
- computer mediated
- big data
- web search