What Drives Electronic Word of Mouth and Purchase in Social Commerce?
Youngkeun ChoiPublished in: Int. J. E Serv. Mob. Appl. (2020)
Keyphrases
- social commerce
- business models
- electronic word of mouth
- electronic commerce
- marketing strategies
- cloud computing
- social web
- online stores
- purchase intention
- positive or negative
- life cycle
- special issue
- business processes
- online reviews
- social networks
- attitudes toward
- social media
- social interaction
- social network sites