Building a targeted mobile advertising system for location-based services.
Kai LiTimon C. DuPublished in: Decis. Support Syst. (2012)
Keyphrases
- location based services
- mobile advertising
- mobile devices
- location information
- location aware
- road network
- location privacy
- spatial data
- mobile users
- mobile environments
- mobile applications
- uncertain data
- google maps
- internet advertising
- computer vision
- data mining
- intelligent agents
- context aware
- query processing
- spatio temporal
- geographic regions